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Forward Advantage CEO announces retirement, new CEO named

Apr 28, 2023

Forward Advantage has named Mike Knebel (formerly VP of Sales and Business Development) as CEO. Chris Roggenstein, Founder, and former CEO announced his retirement after 30 years serving as a visionary for the company and leading the development of multiple product offerings and partnerships that established Forward Advantage as a leader in the healthcare market.  

“ When I started Forward Advantage, I had a vision that we would build products and services that would help providers get the information they need to help with the care of patients. I never imagined our company would grow to what it is today, but one thing has remained consistent throughout the years, and that is our commitment to our customers’ success.  I know that, under Mike’s leadership, Forward Advantage will continue that vision by delivering solutions that make an impact in healthcare and continue to make our customers successful. ” – Chris Roggenstein, Founder of Forward Advantage

Mike Knebel has over 30 years in healthcare with experience in organizations including payors, MSOs, IDNs, consulting, and as a vendor. His leadership roles have included Finance, Operations, Sales, Business Development, and Information Technology. He’s passionate about building strong partner and customer relationships that facilitate improving the delivery of care through better communication and information exchange.  

“ Following in the footsteps of someone like Chris is no small feat. His leadership, innovative thinking, and skills at navigating the ever-changing landscape of the healthcare information technology space are inspiring, and I have been blessed to learn and grow with him and Forward Advantage for more than 20 years. With the support of our talented employees and the relationships with our strategic partners, I look forward to the continued delivery on the Forward Advantage brand promise. ” – Mike Knebel, CEO, Forward Advantage

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